VW has tapped into current consumer trends and where we are as a nation in dealing with death, loss, bereavement, celebrating life, and memorialization.
Their 2017 advertisement of 3 generations of an immigrant family honoring the last wishes of their dearly-departed patriarch is masterful. It is poignant, yet hopeful. It deals honestly with loss, while bringing a family closer together. It echoes the past, speaks to the present, and points to the future.