VW Ad Gets It!

VW has tapped into current consumer trends and where we are as a nation in dealing with death, loss, bereavement, celebrating life, and memorialization.

Their 2017 advertisement of 3 generations of an immigrant family honoring the last wishes of their dearly-departed patriarch is masterful.  It is poignant, yet hopeful.  It deals honestly with loss, while bringing a family closer together.  It echoes the past, speaks to the present, and points to the future.

We hope that you enjoy this 90-second video and that it helps you to think about ways to celebrate a life and memorialize a loved one.  

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VW Ad Gets It!